Monday 4th July 2022


The North East’s largest end-to-end marketing services provider is accepting entries for its Summer School.

One of the region’s best known creative agencies is running a student education programme this summer and has revealed its alternative application challenges.

By asking questions such as “how would you sell a half-eaten cheese sandwich?”, Different Narrative hopes to attract the most imaginative, keen and tenacious young people.

Entitled The Different Narrative Academy (DNA), the free, two-week training and experience programme will run from 5 – 16 September. Based in the Newcastle office, students will be submersed in the world of advertising creatives, client partners, PR experts and planners.

Sue Storey, Creative Copy Lead , who devised the application questions explained: “We are committed to change for good at Different Narrative – and that means doing the best for our clients and our community – but it also encompasses championing the next generation of creative professionals. The North East is known as a hotbed of talent and we want to ensure this continues.

“By giving students the chance to work alongside us and equip them with the skills and know-how they need to make it in the fast-paced world of agency life, we hope to equip them with practical skills and invaluable understanding.”

Client Manager and Northumbria University graduate Kym Snyman, is looking forward to showing the students behind the scenes, “It’s one thing to learn the academics, but quite another to put them into real-life practice. Our DNA cohort will learn all about working as a team, what’s involved in creative copywriting, design and art direction, managing an account and crafting a long-term brand strategy.

“They will get amazing experience of the huge skill-variety an agency provides and get practical tips on all aspects of the job – from delivering excellent client service to coming up with great ideas. It’s an brilliant opportunity and we can’t wait to welcome them!”

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