Right from our inception, one of our key motivators at Different Narrative has been to create change for good, not only in the world of marketing but in the wider world. Giving back gives something back to all of us.

This year, we’ve been working to make a difference in:

Tackling social disadvantage

Making ongoing collections and deliveries for the Newcastle Foodbank and volunteering in its warehouse in September, sorting donations ready for distribution.

Promoting mental health

By participating in and publicising the Red January initiative, by raising awareness and funds for the Mental Health Foundation on World Mental Health Day, and by continuing the work of our active wellbeing committee to promote good mental health amongst our colleagues.

Championing new talent and nurturing young imaginations

By partnering with further and higher education providers to share our knowledge and expertise, offering mentoring and placement opportunities, and running a summer school – Different Narrative Academy – which has expanded this year to offer 15 places.

We also supported our client Newcastle NE1 Ltd in the Great British Spring Clean, sprucing up the streets around the city’s iconic castle.

We helped St Oswald’s Hospice by designing and producing the maps for its Shaun the Sheep on the Tyne Art Trail.

We carried out a team beach clean for another client, Sunderland City Council.

And we still find room to support the Macmillan Coffee Morning every year because it’s a cause close to our hearts, and because we never say no to an excuse for cake.