NHS North East and North Cumbria (NENC) ICB multimedia buy

Our media team was delighted to be successfully appointed in late 2025 to deliver Different Narrative’s first media activity for the NHS NENC, namely their 'Here to Help' winter public communications campaign.

Having worked with the client on multiple creative projects, it was fantastic to plan and deliver an integrated media campaign across both traditional and digital channels utilising a suite of assets initially developed by our creative team.

The 2 main objectives of the campaign were to:

• Encourage people to use NHS health services wisely over winter
• Help the public understand where to go for the right care, at the right time, in the right place.

With multiple campaign strands, the team delivered an insight-led, multi-channel media plan across TV (VOD), radio, digital audio, Meta and Google across the North East and North Cumbria to a wide range of audience groups.

Whilst the campaign is still currently live, initial indications are that the activity is certainly delivering on agreed KPIs.