“You Rock” integrated campaign

Foster with North East is the dedicated fostering support hub for all 12 North East councils. Different Narrative has worked with the client since its inception – delivering media planning and buying (on and offline) and creative expertise to drive both awareness and enquiries across the region. The brief for this particular campaign was to engage with a broad audience across the entire North East with an impactful and emotive campaign.

From a creative perspective, we focused on how foster carers are often seen as being someone to depend and rely on for children in their care. Photography was allied to a bold, eye catching, playful style creating a warm, engaging and stand out campaign. This activity initially was live throughout September to November 2025, then extended into Q1 2026. This omni-channel campaign was planned by our in-house team and channels to date have included TV, VOD, digital audio, broadcast radio, OOH including bus and cinema, email and mobile marketing, paid social and magazines (print and online).

The Q4 2025 campaign delivered exceptional results, achieving media savings of £69,044 against rate card and over 17.6 million impressions with 559 website clicks from the traditional campaign alone. The site recorded 15,586 views and 2,138 engaged sessions. The creative proved so successful it was evolved into a Q1 2026 campaign.