Serving up a record £1.5m result for NE1’s Newcastle Restaurant Week
Twice a year, everyone in Different Narrative feels ravenous all day, every day, sometimes for weeks. We can’t help it. Working on the mouth-watering marketing campaigns for NE1’s Newcastle Restaurant Week involves researching a hearty helping of the city’s most inviting eateries and poring over high-quality food photography that has us drooling over our desks. Honestly, the things we have to do.
The biannual event has been going strong since 2011 with scores of restaurants throughout the city taking part, offering locals and visitors alike the chance to dine out in style for £10, £15 or £20 per person.
A sub-strand of our wider marketing activity for NE1, the Restaurant Week campaigns evoke a slightly more premium feel whilst remaining in keeping with the overarching NE1 brand, and include everything from social media assets to posters, Teads ads, and window stickers for participating restaurants.
It’s foodie temptation on an epic scale, but oh, it’s worth it – more so this year than ever before. Between them, our 2022 campaigns, one for January’s event and the other for August’s, have helped generate a jaw-dropping spend of £1.5 million for the city’s economy and a welcome boost for its restaurateurs after two years of restrictions and uncertainty.
Over 110 restaurants got involved in the August event, making it one of the largest on record and reflecting just how important Restaurant Week is for the city, its hospitality sector and its people.
“Even without the final tallies we’ve beaten all previous records for number of diners and income generated,” said Ben Whitfield, Director of Communications at NE1. “Businesses across the city have seen a huge £1.5 million boost over two weeks of the year, which is a major achievement and a massive return on investment.”
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